Поръчайте SQL от най-силния LIKE?

Ако имате предвид, че col_1 е по-подходящ от col_2 и така нататък, тогава :

select *
      ,case when col_1 like '%$keyword%' then 1
            when col_2 like '%$keyword%' then 2
            when col_3 like '%$keyword%' then 3
       end as [priority]
  from table_name
 where col_1 like '%$keyword%'
    or col_2 like '%$keyword%'
    or col_3 like '%$keyword%'
 order by [priority]

Ако имахте предвид с най-много съвпадения в колоните, тогава :

select *
      ,(case when col_1 like '%$keyword%' then 1 else 0 end) +
      ,(case when col_2 like '%$keyword%' then 1 else 0 end) +
      ,(case when col_3 like '%$keyword%' then 1 else 0 end) as [priority]
  from table_name
 where col_1 like '%$keyword%'
    or col_2 like '%$keyword%'
    or col_3 like '%$keyword%'
 order by [priority] desc