Едно възможно решение е използването на XML
DECLARE @text VARCHAR(1000)
,@xml xml
SELECT @text = 'City=Hyderabad | Mobile=48629387429 | Role=User | Name =Praveen'
SELECT @text = REPLACE(@text,'|','"')
,@text = REPLACE(@text,'=','="')
,@text = '<row ' + @text + '"/>'
SELECT @xml = CAST(@text AS XML)
select
line.col.value('@Name[1]', 'varchar(100)') AS Name
,line.col.value('@City[1]', 'varchar(100)') AS City
,line.col.value('@Mobile[1]', 'varchar(100)') AS Mobile
,line.col.value('@Role[1]', 'varchar(100)') AS Role
FROM @xml.nodes('/row') AS line(col)